Questions to Consider
- Are you currently analyzing your online presence for your business?
- Do you know which of your advertising campaigns are most effective?
- Are users reaching the pages that are most important for your business?
- Are you aware of any new markets for your business?
At Long Island Content Creations, we use Google Analytics, a mobile and web-based analytics platform, to better understand our clients and their customers. Regardless of whether you own or manage a marketing agency, coffee shop, pizzeria, gift shop, or really any company, how users interact with your business online is influential. According to Digital Resource, over 70% of consumers will search for a business before going to them. As a result, it’s very important to always be improving your online presence. Google Analytics helps us understand businesses through the purchasing funnel:
The channel that brought users to your website tells a business about its marketing efforts. You may be running different campaigns, such as advertisements on Facebook, Instagram, and Twitter along with email marketing. Knowing how many users decided to visit your business because of each of these specific advertisements or campaign can help you determine which platform is most effective to post content on, or use, leading to the most engagement. This can help you save money in the future and make small changes when necessary to improve your message to customers.
If users like your online presence, they will engage with your content, such as click on actions on your website or view different pages. As a result, your bounce rate, or the percentage of users that leave your website after only visiting the landing page will decrease.
In other words, if your website or app has too high of a bounce rate, it indicates that users aren’t engaging with your content. According to Kiss Metrics, the average bounce rates for different industries are:
How Long Island Content Creations can help
Create More Effective Marketing Campaigns
Long Island Content Creations can look at each marketing campaign you are running and determine which are the most effective for your business goals using Google Analytics tracking. This way, you can make sure you’re not spending money on campaigns that aren’t leading to conversions!
Analyze Bounce Rate to improve Search Engine Optimization (SEO)
Long Island Content Creations can analyze bounce rates and the effectiveness of each landing page a user goes to. Bounce rate impacts your SEO ranking. If we notice that some web/mobile pages have much higher bounce rates than others, we can suggest edits or tweaks to further engage your audience. However, we may also notice that the target audience visiting your website/app isn’t the audience you want to be visiting. For example, you may be targeting users in Long Island but 90% of the users who visited your website were from New York City. Using Google Analytics we can easily find issues like this and come up with strategies to help you make changes to attract the target audience you are looking for.
Interested in having us create a Google Analytics strategy for your business?